Thryv, Inc. Provides Customers with a Centralized Dashboard for Managing Google My Business
In recent years, Google My Business (GMB) has increasingly become an essential part of the online reputation management space. The popular search engine business listing portal is now considered one of the most important web spaces for businesses looking to improve their relationships with their current and potential customers.
Given the importance of this tool, Thryv Holdings, Inc., the provider of Thryv® software, an end-to-end customer experience platform designed for growing small and medium-sized businesses (SMBs), has announced the launch of a dedicated GMB dashboard. Read on to find out how the company, under the leadership of CEO Joe Walsh, is helping customers improve the way they take advantage of GMB.
Google My Business at a Glance
To understand how the ad is positioned to have a huge impact for SMBs, let’s first take a look at some of the tools provided by GMB itself. Perhaps one of the most visible aspects of the platform is the way it operates as a business listing service. Since Google is considered the number one search engine for the majority of internet users, having a business listed on the platform helps increase customer visibility. GMB listings will appear in relevant search engine searches and also appear on Google Maps, a popular choice for users looking for new businesses that meet their needs.
However, GMB is more than just a business listing service. The platform provides important context for its listings which can influence users to make purchasing decisions. This can be particularly impactful for SMEs that may not have reached potential customers through other marketing channels. The context provided by the platform includes business information, reviews, driving directions, social media posts, photos, FAQs and more. In short, GMB listings often function as a first impression for users and can, in turn, be a significant inbound stream of new business for companies using the service.
Thryv brings the power of centralized management
While GMB can be a successful source of new and ongoing business, many SMEs are missing out on the potential of this resource. Thryv has created their new GMB dashboard to help make interactions with the service easier and more impactful. The company already manages more than 30,000 GMB profiles for its clients, relying on its expertise to amplify the representations of companies on the Web. The company has now taken that existing expertise in the space and turned it to its new dashboard, where it can offer clients a plethora of options to ensure business listings impact.
The dashboard will be available to users in the United States and Australia, providing broad reach throughout the deployment. The feature will provide a centralized location in the platform for users to update their GMB profiles. This includes streamlined changes to hours, contact information, company descriptions, and more. The dashboard also allows users to create new Google posts, manage existing posts, manage photos, view Google reviews, and create real-time responses. The tool also provides access to a number of Google analytics services, providing impactful information on key metrics regarding customer interactions.
Taken together, these offerings provide a powerful set of tools that enable SMBs to take control of their online presence and bring customer interactions to the fore. Not only does this give businesses the ability to keep their listings up-to-date, but it also allows them to let users know that they are prioritizing easy-to-read and accurate business information that ultimately keeps customers informed and saves them time. time. This can help increase inbound business and can have a lasting effect on the brand’s reputation, both online and in person.
Thryv dashboard complements existing Google functionality
The high level of user-friendliness offered by the GMB integration reflects the many other services provided by the Customer Experience Platform to its SMB customers. Since many of these offerings are already focused on Google products, the dashboard will serve as a centralized location not only to take advantage of GMB, but many of the company’s other products as well. Thryv VP of Product and Marketing Ryan Cantor spoke about this recently when talking about the new version.
“Thryv currently provides several Google integrations for our users, including a Gmail messaging service plugin, Google Posts, Automated Campaigns, Book with Google, Google Reviews and soon Google Messenger, which will automatically send and receive messages directly in Thryv’s SMB. user-friendly centralized inbox, “Cantor said.” Our users have asked us to create a central location to manage all of these critical items – and we’ve delivered on their promises. We continue to find new ways to streamline and centralize day-to-day operations and communication for SMEs.
By offering interactions with so many of Google’s existing products, the dashboard emerges as a powerful tool for SMBs who recognize the power of managing their online presence. When businesses use the corporate platform to interact with customers and provide them with key business information, they invariably help support their own efforts to increase visibility and promote brand recognition.
The GMB dashboard also serves to boost the power of other tools included in the software’s wide range of offerings. Deeply recognizing that the resources available to businesses are almost always limited, CEO Joe Walsh has worked to create a team and a platform that can save users time and help them grow revenue. The platform serves as a centralized location to manage contacts, track leads, promote businesses on social media, process payments, and more.
Together, the platform’s robust feature set enables small business owners to more effectively use their efforts to administratively manage their businesses. This helps to ensure that these efforts are both easier and more effective. It also allows business owners to spend more time focusing on other business activities and, as a result, deliver increased value to customers.
The creation of the GMB dashboard stands out as another important advancement for the powerful enterprise customer experience platform. By allowing SMBs to leverage the power of Google as well as other online portals, the company is delivering even more impact to its dedicated customer base. The new functionality adds to the platform’s existing track record to enable SMBs to improve a wide range of day-to-day operations, helping to improve the overall health of the business.