Foursquare founder Dennis Crowley steps down full-time
Foursquare founder and former CEO Dennis Crowley is stepping down from his full-time role at the company, he wrote. in a Medium post on Monday. He will remain on the board of directors.
“What started around my kitchen table in the East Village in early 2009 has grown to almost 400 people working around the world by 2021,” Crowley wrote. “What started out as a quest to ‘build a marauders map’ and ‘turn the real world into a game’ and ‘build a hipster version of Clippy’ has grown into one of the world’s leading tracking technology platforms, powering location services for thousands of apps and leading brands around the world.
Crowley and Naveen Selvadurai launched Foursquare in 2009 as a smartphone app that allows people to use their brand new iPhones with built-in GPS to check in to their physical locations. He gamified the collection of location data, allowing people to earn badges for a number of records (how many places were you “mayor” of?). The sites offered rewards to entice customers to register.
After 12+ years, I am retiring from Foursquare (but will remain on the board). FSQ has been the best job I have ever had, with the best people I have worked with. Many thanks to our team, investors, partners, super users and fans. Lots of love & #GoFoursquareGo! https://t.co/oTAtR1J6Y7
– Dennis Crowley (@dens) June 28, 2021
But Foursquare removed registrations in 2014 and introduced its Swarm app, which was much less popular (more mayors!) And became a way for users to register with friends and create lifelogs. Foursquare’s core business shifted away from mainstream technology to a B-to-B model – consider it relied on a huge mine of user data – and provided its location technology through its Pilgrim SDK to other companies. He claimed Uber, Twitter, Snapchat, WeChat and Apple Maps among his customers.
Crowley says in the Medium post (and has stated in numerous interviews) that Foursquare’s goal “has never been to create a great record button”, but rather to invent “the future of location technology. “. Foursquare “made over $ 100 million in revenue in 2020, and we will achieve * well over * $ 100 million in revenue in 2021,” according to the post.
He says he’s leaving the company he co-founded to spend time with his family and because he has “a lot of things that I still want to build – many of which don’t fit perfectly into the 2021 Foursquare. “.