Local Hoops Launches Interactive World Map of Hoops
What started out as taking pictures of basketball courts in New York City neighborhoods, has turned into thousands of Instagram users from all over the world submitting pictures of hoops to one account: Local Hoops.
Local Hoops is a basketball brand focused on telling the authentic stories of the game’s many overlooked aspects. From the producer who puts together your favorite ESPN segment, to a mossy backboard tucked away in a dark place, LH is driven by connecting hoops. of the whole world.
A natural extension of the trademark came in the form of documentation from various types of courts in the boroughs of New York. As founders, Jon Haray and Alex Rhubart would come out and document the various locations, environments and emotions of the courts across the city. Naturally, other Instagram users have used the app to tag Local Hoops in their own court finds that they have found in their own pockets across the country.
As the number of users who sent photos to Alex and Jon accumulated, the two had to develop a strategy in which their posts didn’t get lost in the clutter of Instagram’s feed. That’s how the launch of Local Hoop’s new world map of hoops began.
“So we approached the developer to see how we can do it,” said Jon Haray. “We integrated it into Google Maps and took a long time, about a few months, to develop it. And we really wanted to make sure that the first two search capabilities of a court anywhere in the world would work and submit a court job.
Here is how it works. When social media users post short photos to their News Feed, they tag Local Hoops in the post. Local Hoops then contacts the user; collects the photo, a general location and their handle to include in their interactive map.
The map itself is filled with hundreds of little blue signs and red candlesticks that show where a hoop, park, or land is located. Users can click on the hoop and the photo will appear immediately; everything from a carton of milk pierced over a garage door to the long silver candlesticks of the outdoor hoops of Venice Beach.
“There are hoops everywhere, literally in every corner of the world,” Haray said. “Basketball is developing at a very fast pace, so when you see a hoop in the middle of the desert, or on a desert island, or all those garage hoops everywhere, it feels like the game is growing like crazy. . “
About a month after the interactive map was released, Haray says the team has received over 1,000 submissions. Hundreds of hoop icons are spread across the map, from Kailua, Hawaii to Moscow, Russia to South Korea, truly showing the insurmountable influence of basketball.
Haray says the next feature is to bring more local information to the map; provide hoops in a designated area with a one-stop-shop for finding games, leagues and random tournaments.
“So let’s say you go to Brazil and want to connect with someone who works in basketball, or who has a basketball organization, league or tournament, you can go to the map and find So there’s definitely a lot of potential in putting more information on the map and connecting people around the world through basketball, ”said Haray.