Google Announces New Integration With GoDaddy Web Stores To Expand Ecommerce Opportunities
As part of its continued efforts to expand its e-commerce offerings and align with the growing interest in online shopping, Google has today ad a new partnership with GoDaddy, which will allow GoDaddy online store managers to integrate their product listings on Google surfaces at no additional cost.
According to Google:
“GoDaddy Merchants can now be discovered on Search, Buy, Image Search and YouTube with just a few clicks. With this integration, GoDaddy merchants can upload their products to Google, create free ad lists and campaigns, and review performance metrics – all without leaving the GoDaddy online store. “
As Google notes, the process will allow GoDaddy ecommerce merchants to create paid Google Shopping lists, which can then be viewed in various Google apps and tools:
“If you sell in the United States, qualifying free ads may appear in search results of Google search, Google Images, Google Shopping tab, Google Images, Google Maps, and Google Lens. Start a Smart Shopping campaign, your approved products may appear on Google Search, Shopping tab, Gmail, YouTube, and the Google Display Network. “
GoDaddy users will be able to create Smart Shopping campaigns in their GoDaddy dashboard, which will allow them to use Google’s automated matching tools to present their product listings to people looking for related items in its apps.
As noted, this is the latest in Google’s extended ecommerce push, with the platform also announcing a similar integration for Shopify merchants in May. Google says it has seen a 70% increase in the size of its online product catalog over the past year and an 80% increase in the number of merchants on its platform. This is due to the increase in online shopping activity due to the pandemic, but Google has also removed all fees for Google Shopping product listings. last april, in an effort to help retailers looking to focus on the pandemic.
And with Google still the key platform that many use to begin their discovery process, in all its forms, this has proven to be a very attractive lure for online retailers, which in turn increases the Google shopping utility and will help keep it in mind. for this, even as other apps (like Facebook) seek to expand their own e-commerce footprint.
Google is also looking to make product discovery even easier through image-based searches, while providing a way for retailers to link their loyalty programs to purchases made on Google. Google is also working on adding new reminders for users of their previous shopping activity, with a new add-on in Google Chrome that highlight all open carts that users have left on the web.
Combined, these prompts could be a powerful way to maximize sales for merchants connected to Google’s discovery system, which will make this new GoDaddy integration a consideration to keep in mind.
In order to connect your GoDaddy listings, users must link their product catalog through Google Merchant Center, which will synchronize their lists between the two surfaces. This will then allow them to build their Google campaigns, and optimize their listings for different Google surfaces.
You can know more about the update here.