A decade and a half of instability: the history of Google messaging apps
Google Talk, Google’s very first instant messaging platform, launched August 24, 2005. This company has been in the messaging business since 16 years old, which means Google has been building email clients for longer than some of its rivals have been around. But thanks to a decade and a half of almost constant strategy changes, competing product launches, and internal sabotage, you can’t say Google has dominance or even stable instant messaging platform today.
Google’s 16-year messaging wheel has seen products from more targeted companies miss out. Unfortunately, almost all of these products are much newer than Google’s email efforts. Consider competitors like WhatsApp (12), Facebook Messenger (nine), iMessage (nine), and Slack (eight) – Google Talk even had a video chat four years before Zoom was a thing.
Currently, you would probably rank Google’s offerings behind all of the other big tech competitors. The lack of any kind of top-to-bottom messaging leadership at Google has led to a decade and a half of messaging purgatory, with Google both unable to leave space entirely and unable to engage in one. product. As companies like Facebook and Salesforce invest tens of billions of dollars in a single messaging app, Google seems content to launch countless numbers of underfunded and unstable side projects led by job-seeking project managers. . There have been times when Google briefly produced a good messaging solution, but the constant shutdowns, focus shifts, and established product sabotage have kept Google from transporting much of those user bases – or the vast majority of those user bases. goodwill of users – up to the present day.
Because no business has ever failed at something this serious, for so long, with so many different products (and because it’s barely a month since Google Chat rolled out), now is the time to trace the history of Google messaging. Prepare yourself, dear readers, for a relentless roller coaster of new product launches, neglected established products, unexpected shutdowns and legions of confused, frustrated and exiled users.
Google Talk (2005): Google’s first chat service, based on open protocols
Google Talk has run the entire Android push notification system
The slow death of GTalk
Google Voice (2009): Texting and Phone Calls Get a Dose from the Internet
Google Wave (2009) – An email killer of the future
No one knew what Wave was for or how to use it
Google Buzz (2010) —The non-consensual social network
Slide’s Disco (2011) – An independent application escapes the Googleplex
The Google+ era (2011): Google’s social panic
Google+ Hangouts video chat: the first Hangouts
Google+ Huddle / Messenger — Guess we should have some sort of DM function
A competitor emerges – iMessage has entered the chat
Another competitor: WhatsApp is now worth $ 22 billion
Google Docs Editor Chat (2013): just like Gmail chat, but not integrated into anything
Google Hangouts (2013): Google’s best messaging service
The death of Hangouts, unified Google messaging, and hope
Google Spaces (2016): a messaging app for Google I / O 2016 attendees
Google Allo (2016) – The dead WhatsApp clone when Google arrived
Allo’s Legacy: The Google Assistant
Google Duo (2016) —A video companion app for … WhatsApp?
Google (Hangouts) Meet (2017) – No Zoom
YouTube Posts (2017) – Yes, it was really a thing
Google (Hangouts) Chat (2018) —Part 1: Cloning Slack is actually a good idea
Google Maps Messages (2018) – Corporate messaging, now with Google instability
Google & RCS (2019) —We found this old messaging standard dusty in a closet …
RCS is bad, and anyone who loves it should feel bad
Google Photos messages (2019): you get a messaging function! And you! And you!
Google Stadia Messages (2020): Two Good Tastes That Are Good Together
Google Pay messages (2021): we haven’t actually learned anything from Google Allo
Google Assistant messages (2021): voice and text chat, for families?
Google Phone Messaging (2021): Doesn’t It Go A Little Too Far?
Google Chat, Part 2 (2021) —No wait, it’s actually a consumer app now!
Is anyone responsible at Google?