Search for Linio to conquer the Home category
This market celebrates its nine years in Mexico and wants to become the expert in all household items; from furniture to robot vacuum cleaners.
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August 27, 2021
4 minutes to read
E-commerce in Latin America takes an important place for the population, now making an online purchase implies being part of an experience that many sectors want to live. According to data from the consulting firm Ebanx, by 2022, more than 60% of the total population of Latin America will be affected, which will represent more than 84 million new consumers.
As part of Linio México’s ninth anniversary, Beatriz Burquez, Commercial Director of Linio, indicated that, “the advantages of buying through our Marketplace are: the security of your purchases when paying on the platform, the diversity of payment methods. payment, wide range of catalogs from local and international sellers; since 50% of the products are in our warehouse, deliveries to all regions of Mexico in two days or up to the same day, and of course all the essentials to find what you need for your home, in one place ” .
Nine years are said to be easy, the equivalent of approximately 3,285 days since Linio began operating in Mexico, during which time hundreds of strategies were executed designed for Marketplace allies to take advantage of exceptional discounts and promotions during the different seasons of the year, these offers have enabled the sustained double-digit growth of the brand.
In addition to Mexico, its presence in Latin America is positioned in Chile, Colombia and Peru, four countries which add 170 million Internet users, or the equivalent of 80% of penetration of said service, considering that between four nations there are more than 260 million inhabitants, positioning it as one of the most important markets at regional level.
Courtesy of: Linio
Looking for new business opportunities and new challenges, Linio announced during his celebration that the goal for the coming months is to position itself as the market where you can find everything you need for your home. And it is that since 2020 the image of the category has strengthened, with a growth of 45%, and in 2021 with nearly 90% in the first half of the year.
Campaigns and new benchmark actions such as Your House Is More Alive Than Ever, have been carried out to compete in the domestic market, as it is quite certain that the offer will be expanded with a wide range of items that you can find in the online store.
For his part, Gonzalo Rodríguez, Regional Marketing Director of Linio added that “Linio is part of the top 5 of the most recognized markets in our country, the home and technology categories being the ones that have increased the most in 2020 and that remain in the views of consumers in this “. such as Linio, based on promotions, diversity of payment methods, quality and variety of products offered within the platform”.
Courtesy of: Linio
The challenge for Linio in the next 2021 and 2022 is to become the expert in the online home category, being the first research option when you need to organize or reshape the space of any area of the house. the House. Not to mention that by buying on Linio, you can get points that you can accumulate for great experiences.