Google updates its “Frightgeist” mini-site on Halloween trends for 2021
Looking for inspiration for your Halloween costume or theme for this year?
Google is here to help, with an updated version of its “Frightgeist” trend mini-site, which outlines the top costume trends, based on search volume, across the United States.
Each of the house icons on the map provides additional information on local costume trends, while tapping on each also helps to share more details about the associated research activity and where each costume is. is the most popular.
Google has also included a Costume Assistant, which recommends costume ideas based on your region, desired style (“classic” or “modern”), as well as “uniqueness” and “dread” level.
So if you don’t want to end up wearing the same costume as everyone else, you can use Google’s search trends to guide your approach – while Google has also shared some general Halloween search trends to help you out. enlighten your thinking.
No prizes for guessing the best Halloween costume trend so far:
- Squid game
- Britney spears
Yes, Netflix sensation ‘Squid Game’ is the hottest Halloween costume right now, followed by ‘Gorilla’ and then Britney Spears?
I mean, the Venom and Carnage movies make sense, given the new movie, but the other two …
Google also says that ‘Trixie and Timmy Turner‘ and ‘Bonnie and Clyde ‘are the most popular couple costume trends right now, while Squid Game is also the trendy costume for dogs.
There is also this:
Sounds pretty definitive, while there is also a Google Maps guide for Halloween, which highlights all the key locations in your area.
At the very least, the Google Trends list could help inform your Halloween marketing campaigns, highlighting the key things that interest your audience this year.
Maybe you’re adding a Squid Game theme to your promotions, or looking for a different angle on your screens. Either way, there is some interesting information that could help you with your planning.
You can check out Google’s “Frightgeist” mini-site here.