CruiseCopenhagen unveils its new 2024 strategy – Cruise Industry News
CruiseCopenhagen presented its new 2024 strategy, which emphasizes sustainable growth.
According to a press release, the framework for the strategy is the United Nations Sustainable Development Goals, ensuring that sustainability is a central factor in the strategy. CruiseCopenhagen said the growth of the cruise industry is being challenged globally by factors such as sustainability and local community support. Therefore, he said, the CruiseCopenhagen 2024 strategy revolves around these challenges.
According to the press release, the United Nations Sustainable Development Goals provide a “global framework” for the new CruiseCopenhagen strategy. The Board of Directors has chosen and prioritized to work with three guiding goals: clean and affordable energy, sustainable cities and communities, and partnerships for the goals.
âTo embark on this adventure, we need to build partnerships that contribute to sustainable cruise tourism and promote the network’s current sustainability efforts. To do this, we will map the efforts of our partners and enter into agreements with the sustainable companies concerned. Â»Said Claus BÃ¸dker, director of CruiseCopenhagen.
An analysis of local community support will be accompanied by this mapping, CruiseCopenhagen said. According to her, some of the most common perceptions and possible efforts to secure local community support have already been identified. For example, he says, a “popular opinion” among locals is that cruise passengers spend very little money while in the city.
âThe truth is that the cruise industry contributes â¬ 1.68 billion a year. We need to change the narrative and tell the real story of cruise tourism across Denmark. This also applies to perceptions on cruise emissions – we support OPS, but we realize this is not possible in every port without public funding. We cannot stress enough that sustainability is the top priority in the cruise industry, “noted BÃ¸dker.
CruiseCopenhagen said these actions are consistent with the four pillars of the new strategy: effective marketing, targeted involvement of local communities, improved image and improved customer experiences.