Google Maps is not the best navigation app. Here is the real winner
Google Maps is undoubtedly the most popular navigation application on the market. It comes pre-installed on every Android smartphone, it’s completely free, and does most of the things people need when it comes to browsing.
For example, you can get offline maps when driving without an internet connection, it will automatically redirect you to avoid bad traffic, and with Android Auto and Google Assistant now integrated, it will also control your music. and allow you to contact people with voice commands.
That doesn’t mean Google Maps is the best navigation app currently on the market though, as a new analysis by Counterpoint Research has categorized all location services into seven categories, including map data, location services, the developer ecosystem and partners. .
Google Maps ranked only second in Counterpoint’s analysis, with the search giant scoring well in terms of completeness, coverage, points of interest and freshness of map data and in adding new features such as augmented reality to the mainstream space, leveraging 3.5 billion Android users worldwide.
Overall, however, it is HERE that takes the location platform crown for the fifth year in a row. According to Counterpoint, over the past 18 months, HERE has significantly expanded its portfolio, platform capability partnerships and customer base to widen the gap with leading competitors across all categories, setting the benchmark for platform ideal form of location data for the technology industry.
Counterpoint says: “HERE has become the ‘Switzerland of location platform’ with an open, neutral and privacy-centric offering compared to Google”
Basically, HERE software is not only award-winning, but it has also won due to its investments in expanding the portfolio and collaborating with more partners globally.
TomTom, which takes third place, scored well in navigation, offline map coverage and location intelligence capabilities.
Counterpoint states “TomTom has launched a number of mapping and navigation products focusing on new opportunities such as electric vehicle services, ADAS and HD maps, digital cockpit for next-generation cars”
“Another area where TomTom has been successful is entering into map data licensing agreements with big-name customers such as Microsoft (Bing & Azure Maps), Huawei, Apple, Carto and others, expanding its reach and enriching its location data.”
Of course, Google has been hard at work lately to close that gap, as the company tries to convince more automakers to adopt Android Automotive as the operating system powering their vehicles. The Android-based operating system is already present in Renault, Volvo and Polestar cars, and this list is expected to grow over the next few years.
Will this research make you consider trying HERE Maps instead of Google Maps? Let us know on Twitter or Facebook.
If you’re old school and prefer a dedicated navigation device, you can check out our guide to the best sat nav, and if you’re security conscious you should read our guide to the best dash cams. on board.