Google Maps blocked 100 million abusive business profile edits in 2021
Google has explained how it keeps information on its Google Maps platform “reliable”, saying that less than one percent of content seen in Google Maps is fraudulent or abusive. Google uses algorithms, machine learning, and humans to control abuse, spam, and other fraudulent changes to business profiles. This is all because of why Google saw a 30% increase in the number of commercial changes and additions in 2021 and then again in 2020.
As a reminder, last month Google explained how it moderates reviews on Google Maps.
Anti-Spam Efforts. Google said it has blocked more than 100 million abusive edits to Google Business Profiles by “fraudsters” trying to edit those listings. Here is a breakdown of those efforts as shared by Google:
- Removed over 7 million fake business profiles from Google Maps. Google said more than 630,000 of those business profiles were removed through user reports.
- Prevented 12 million attempts to create fake business profiles on Google Maps.
- Stopped 8 million fraudulent attempts to claim business profiles on Google Maps.
- Disabling over a million accounts due to illegal activity, such as online vandalism or fraud.
- Deleted or blocked 95 million non-compliant reviews, of which more than 60,000 were deleted due to COVID-related incidents.
- 1 million reviews have been deleted thanks to user reports.
- Blocked or deleted 190 million photos and 5 million videos that were blurry, low quality, or violated Google’s content guidelines.
You can compare these measures to Google’s 2020 local anti-spam and abuse efforts.
Why we care. Google Maps has always been an area where Google has had a lot of spam and fraud issues over the years. It’s good to see Google sharing some data on its efforts to reduce spam, reduce spam, and reduce abuse in Google Maps and Google Business Profiles.
This should help legitimate businesses and local SEOs do better in local search and Google Maps in general and reduce the overall stress of fraud and abuse on their listings and customer lists.
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