Unlocking the potential of health data to power stronger patient experiences
The amount of health data generated in today’s information age and digital economy is unparalleled. The healthcare industry alone generates 30% of the global volume of data. This amount of data opens up incredible opportunities and daunting challenges. On the one hand, if stored, managed, and accessed at a high level of sophistication, data can inform exceptional patient experiences. On the other hand, this amount of data can create headaches for healthcare providers when the data exists in multiple disparate sources, is missing or outdated, is difficult to access, or is too complex to understand.
The reality is that every moment of the patient journey must be informed by data. Data impacts everything – from the quality of patient care and patient activation, to physician awareness, workflow processes, and profitable growth. When data is not properly used, patient care suffers and costs increase.
Rapid digitalization, increased competition, a global pandemic and other disruptive forces have dramatically transformed patient expectations. Patients today expect personalized, seamless, and digital experiences throughout the patient journey – from when care is needed to postoperative care. Data must enable and empower every step of the journey. But where to start ?