Google Maps Introduces the New “Ridiest Routes Imaginable” Button
MOUNTAIN VIEW, Calif. — Google has introduced a new “The Ridiculousest Route Imaginable” button in its flagship navigation app, Google Maps. The button went live for users this afternoon.
“We’re really excited about this feature,” said Jen Fitzpatrick, Google Maps team lead. “Many of our users have complained that Google Maps suggested directions are too convenient and sensible. Our users always come first.”
Morgan Stanley technical analyst Padeep Singh sees the new feature as a clear response to threats from other apps. “Google sees competition from Waze and Apple Maps,” Singh said. “It’s a direct response to that competition, especially from Waze, which is a leader in ridiculous routes.”
Goldman Sachs technical analyst Stanley Edwards echoed Singh’s sentiment. “Google wasn’t the first search engine, and they know that second engines can always supplant them. Making the routes more elaborate and ridiculous will definitely help their stock price. Maybe quadruple it.”
User Ben Jacobs was excited about the new feature. “I usually take the freeway to work, but the new button sent me down sixteen side streets, through two churches and a guy’s living room. I saved three minutes.” However, some users are not so thrilled. “Women can’t drive,” said fellow Google user Patrick Hamilton. “I like the feature, but I fear the team will be led by a woman.”
It’s a busy time for Google, as the company is expected to roll out a new search feature next month that’s supposed to be a button that produces “the least relevant result possible.”
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